Good Housekeeping approved. Cruiser approved.
Cruise118 and SixStarCruises receive the Good Housekeeping Reader Recommended accreditation for 2026
World Travel Holdings UK is proud to announce that both Cruise118 and SixStarCruises have been awarded the Good Housekeeping Readers Recommended accreditation for 2026.
What makes this recognition especially meaningful is that it comes directly from the people who know us best: our customers. Based on customer feedback, the accreditation reflects the experiences of travellers who have booked their cruise holidays through our brands, recognising the expert advice, personalised service and booking confidence they value most.
Cruise118 is currently the only cruise travel agent to hold this accreditation, while SixStarCruises is the only luxury cruise travel agent recognised.
Recognition built on customer trust
Booking a cruise often involves navigating a wide range of cruise lines, ships, destinations and itineraries. Whether customers are looking for a family-friendly Caribbean sailing, an expedition adventure or an ultra-luxury voyage, expert guidance remains an important part of the journey.
The Good Housekeeping research found exceptionally high levels of satisfaction across both brands, with more than nine in ten customers saying they would book with Cruise118 or SixStarCruises again.
Expert advice with a personal touch
Customer feedback across both brands highlighted the importance of knowledgeable cruise specialists who take the time to understand individual travel preferences.
At Cruise118, customers valued the support of dedicated Cruise Experts who help match them with the right cruise holiday. More than four out of five customers said they viewed Cruise118 as a trusted cruise expert, felt supported throughout the booking process and received the information needed to make a confident decision.
One customer commented:
"You are provided with a dedicated consultant for your cruise, and they are always contactable on the phone. I like that they use real people with real experience."
Another said:
"The customer service was exceptional, they got me a great price and kept me informed about my holiday."
Similarly, SixStarCruises clients praised the expertise and professionalism of the dedicated Cruise Concierge team. More than four out of five clients said their Cruise Concierge demonstrated expert knowledge of luxury cruising, understood their holiday aspirations and delivered recommendations tailored to their personal preferences.
One client commented:
"The cruise concierge staff are always friendly, helpful and professional. They know their product extremely well and understand any concerns or specific questions I have."
Another added:
"They really find out what you want from the holiday and deliver. They are the best agents I have ever used."
Across both brands, customers consistently recognised the value of working with experienced cruise specialists who provide tailored recommendations, trusted advice and support throughout the booking journey.
Expertise and value working together
Customer feedback demonstrated that expertise and value remain closely connected.
For Cruise118, more than four out of five customers felt the brand offered excellent value for money. Customers highlighted competitive pricing alongside friendly, knowledgeable support, with many valuing the reassurance of working with Cruise Experts who helped them find the right holiday.
For SixStarCruises, more than four out of five clients felt they received strong value from their luxury cruise booking experience. Clients appreciated access to exceptional luxury cruise holidays, often enhanced by exclusive offers, added-value benefits and the expertise of their dedicated Cruise Concierge.
Across both brands, a recurring message was that value is about more than price alone. Customers appreciate the confidence that comes from making informed decisions, supported by specialists who understand their needs and help them secure the right holiday.
A shared commitment to exceptional customer experiences
These Good Housekeeping Readers Recommended accreditations reflect the strength of World Travel Holdings UK's customer-first approach across both brands.
Whether booking a first cruise through Cruise118 or planning an ultra-luxury voyage with SixStarCruises, customers consistently highlighted the same qualities: trusted expertise, personalised service, knowledgeable advisers and confidence in the booking experience.
As the business celebrates this recognition, the focus remains unchanged: helping customers discover unforgettable cruise holidays while delivering the service, expertise and support that continue to earn their trust.
